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Learn about emerging advertising tactics and media buying options for your business. Contact Capitol Media Solutions. Running successful marketing, branding, or advertising campaign is all about keeping your brand in front of the right people at the right time. Media buying alleviates the whole process in a personalized and conversion-driven manner. Businesses may obtain maximum exposure using the media buying approach without spending a lot of money on it. The most important part of any marketing campaign is knowing your true goal. What do you want to achieve at the end of the day? When doing media buying in digital advertising, many marketers aim to do the following: Simply put, OTT media buying refers to the process of buying advertising space in the over-the-top environment. Consumers access OTT content through connected TVs as well as any other connected devices people use to stream their favorite shows and movies. Unlike traditional television commercials, OTT advertising allows marketers to bypass television providers and directly reach audiences via streaming media. 
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Powered by WordPress.com VIP Editors and hosts at Sky News have been furious over a seven-day ban from YouTube for breaching the tech giant’s COVID-19 misinformation policies, calling it an assault on free speech, censorship and an act of cancel-culture against conservatives. But the News Corp controlled broadcaster remained silent on Tuesday over its decision to scrub videos from its website that promoted drug hydroxychloroquine as a treatment for COVID-19 and suggested there was a political agenda as to why it was not being used. YouTube has suspended News Corp-owned Sky News Australia from its platform after accusing the news outlet of posting misinformation about the Covid-19 pandemic. CATRIONA JACKSON: I think it’s across the board. Obviously, there’s particular focus on South Australia because the build will be there in those years’ time and South Australian universities have a history of close relations with defence because of the way things have worked in the past. Certainly, there will be a lions’ effort from them, but the numbers here and the scale here just dictate that this is a whole of sector push.